In the strange and confusing world of META tags, there are two that every online marketer knows about, even if what they think they know is wrong. The two tags…
Category: References
SEO 101: Use Your HEAD, Part III: Meta Tags and HTTP
Sorry for the delay on this installment. Things got kinda busy after New Years… 😉 Last time around we established that META tags are how we add extra, non-essential information…
SEO 101: Use Your HEAD, Part II: Meta Tags and Metadata
In my last post we took a look at some HTML source code and started exploring ways to optimize the HEAD content of your web pages. So far we’ve only…
SEO 101: Use Your HEAD (Tags, that is…) Part I – The TITLE
We have entered the part of this series on search engine optimization where you need to have some basic knowledge of how web pages are built. I’m not foolish enough…
SEO 101: Weaving Your Keywords Into Your Website
By now you’re probably sick to the teeth with background information. You want to “get your hands dirty” and start applying all this search engine optimization theory in your website.…
SEO 101: Why Text Triumphs in Search Engine Optimization
My last three posts on search engine optimization have dealt with gathering information about your customers or clients, their wants, needs and surfing habits. To help you understand why I…
SEO 101: Making Web Analytics Work For You
The past two articles have talked about what you can do to figure out your customers’ needs based on your own knowledge and expertise. But there is another very important…
SEO 101: Finding Your Keywords and Phrases
Identifying the best key words and phrases for your website is a huge part of search engine optimization, and another area that is grossly misunderstood. If you’ve done the homework…