In my last post we took a look at some HTML source code and started exploring ways to optimize the HEAD content of your web pages. So far we’ve only looked at how to use the TITLE tag, but in this post I want to
We have entered the part of this series on search engine optimization where you need to have some basic knowledge of how web pages are built. I’m not foolish enough to expect that you will become an über scripter (meaning a person who lives to
This past year has been full of trials, tribulations, challenges, adventures, losses and victories. Like so much of life, it has been a mixed bag, which leaves me with a choice: As this year draws to a close, do I choose to see the glass
By now you’re probably sick to the teeth with background information. You want to “get your hands dirty” and start applying all this search engine optimization theory in your website. Fear not! If it’s dirt you want, it’s dirt you’re gonna get!
My last three posts on search engine optimization have dealt with gathering information about your customers or clients, their wants, needs and surfing habits. To help you understand why I keep emphasizing text, text and more text, let’s take a quick tour down memory lane
The past two articles have talked about what you can do to figure out your customers’ needs based on your own knowledge and expertise. But there is another very important way that you can discover what your customers want: analyze your web server logs! Web
Identifying the best key words and phrases for your website is a huge part of search engine optimization, and another area that is grossly misunderstood. If you’ve done the homework assignment given at the end of my last post, you have a good start on
One of the simplest, and yet most misunderstood aspects of online marketing is how to make sure your website comes up in the first two to three pages when someone uses a search engine to find out about your industry or product. The confusion is