Rants, raves, ramblings and reckless randomness...
My last three posts on search engine optimization have dealt with gathering information about your customers or clients, their wants, needs and surfing habits. To help you understand why I keep emphasizing text, text and more text, let’s take a quick tour down memory lane
The past two articles have talked about what you can do to figure out your customers’ needs based on your own knowledge and expertise. But there is another very important way that you can discover what your customers want: analyze your web server logs! Web
Identifying the best key words and phrases for your website is a huge part of search engine optimization, and another area that is grossly misunderstood. If you’ve done the homework assignment given at the end of my last post, you have a good start on
One of the simplest, and yet most misunderstood aspects of online marketing is how to make sure your website comes up in the first two to three pages when someone uses a search engine to find out about your industry or product. The confusion is