Now that we’ve explored how you can use your HEAD content to improve search engine listings, let’s move along to the BODY portion of your HTML code. Even if you never touch a META tag, you can still get good search engine performance if you
Like the TITLE tag, the META Description tag was once looked upon as an afterthought, something you played around with when you had nothing better to do with your time. Today, however, the Description tag is far more important to your search engine optimization efforts
In the strange and confusing world of META tags, there are two that every online marketer knows about, even if what they think they know is wrong. The two tags in question are: Meta Keywords, and Meta Description. Over the years these two tags have
Sorry for the delay on this installment. Things got kinda busy after New Years… 😉 Last time around we established that META tags are how we add extra, non-essential information to web pages. This extra information is called metadata, and while it can be useful,
In my last post we took a look at some HTML source code and started exploring ways to optimize the HEAD content of your web pages. So far we’ve only looked at how to use the TITLE tag, but in this post I want to
We have entered the part of this series on search engine optimization where you need to have some basic knowledge of how web pages are built. I’m not foolish enough to expect that you will become an über scripter (meaning a person who lives to
By now you’re probably sick to the teeth with background information. You want to “get your hands dirty” and start applying all this search engine optimization theory in your website. Fear not! If it’s dirt you want, it’s dirt you’re gonna get!
My last three posts on search engine optimization have dealt with gathering information about your customers or clients, their wants, needs and surfing habits. To help you understand why I keep emphasizing text, text and more text, let’s take a quick tour down memory lane