SEO 101: Why Text Triumphs in Search Engine Optimization

My last three posts on search engine optimization have dealt with gathering information about your customers or clients, their wants, needs and surfing habits. To help you understand why I…

SEO 101: Making Web Analytics Work For You

The past two articles have talked about what you can do to figure out your customers’ needs based on your own knowledge and expertise. But there is another very important…

SEO 101: Finding Your Keywords and Phrases

Identifying the best key words and phrases for your website is a huge part of search engine optimization, and another area that is grossly misunderstood. If you’ve done the homework…

SEO 101: Content is King for Search Engine Optimization

One of the simplest, and yet most misunderstood aspects of online marketing is how to make sure your website comes up in the first two to three pages when someone…