SEO 101: Use Your HEAD, Part II: Meta Tags and Metadata

In my last post we took a look at some HTML source code and started exploring ways to optimize the HEAD content of your web pages. So far we’ve only…

SEO 101: Use Your HEAD (Tags, that is…) Part I – The TITLE

We have entered the part of this series on search engine optimization where you need to have some basic knowledge of how web pages are built. I’m not foolish enough…

Holiday Wishes

This past year has been full of trials, tribulations, challenges, adventures, losses and victories. Like so much of life, it has been a mixed bag, which leaves me with a…

SEO 101: Weaving Your Keywords Into Your Website

By now you’re probably sick to the teeth with background information. You want to “get your hands dirty” and start applying all this search engine optimization theory in your website.…

SEO 101: Why Text Triumphs in Search Engine Optimization

My last three posts on search engine optimization have dealt with gathering information about your customers or clients, their wants, needs and surfing habits. To help you understand why I…

SEO 101: Making Web Analytics Work For You

The past two articles have talked about what you can do to figure out your customers’ needs based on your own knowledge and expertise. But there is another very important…

SEO 101: Finding Your Keywords and Phrases

Identifying the best key words and phrases for your website is a huge part of search engine optimization, and another area that is grossly misunderstood. If you’ve done the homework…

SEO 101: Content is King for Search Engine Optimization

One of the simplest, and yet most misunderstood aspects of online marketing is how to make sure your website comes up in the first two to three pages when someone…